Instore is a brand started in 2005 by Mr. BV Shah focusing on Women's wear in Chennai.

Mr. BV Shah and his family are in field of garments retailing since 1982.

Instore has at present three stores in Chennai -

1) Pondy Bazaar, T.Nagar - Lingerie & Women's Fashion

2) Purasawalkam - Doveton Signal - Lingerie & Women's Fashion

3) Velachery - 100 Feet Bye Pass Road - Lingerie ,Women's Fashion & Children's Fashion